Effective Marketing

Introduction:

Whether you manage or own a small business, are looking to get into a marketing role or want to improve your career prospects with additional qualifications this marketing course will give you a basic understanding on how to implement marketing strategies and how to promote your product/service.

Brief

This course will help you understand fundamental skills, principles, and techniques of marketing, also the role of ethics, technology, and global issues to manage the marketing process.


You Will Learn:

  • Manage the entire marketing process, from initial concept to final sale, with greater confidence and consistency
  • Integrate advertising, sales promotions, and public relations into your overall marketing strategy
  • Apply the four P's of marketing—Product, Price, Place, and Promotion—to your company's unique needs
  • Design a marketing information system that will give you a competitive edge in the marketplace
  • Market and sell your products and services—at a profit

Programme Materials

  • Participant Guide
  • Participant Handout
  • PowerPoint slides presentation on CDs
  • Case studies
  • Certificate